copyright © Anthony Gillespie
Design resources have come a long way since the inception of the World Wide Web. Gone are the days of digging around and struggling to find stock art or other digital assets for use in online projects. Nowadays, millions of design assets are available for use by simply using a search phrase online, or you can simply create your own. Or are they?
Most designers and media industry professionals know they cannot use just any information, stock art images, or videos that clients source online in their design projects without checking for ownership.
Even if the client supplied the material, using it without authorization from the rightful owners can seriously damage their reputation as a professional and credible service provider. They risk opening themselves to massive copyright lawsuits, questionable ethical debates, or a flood of negative reviews.
While it is true that even bad publicity may be considered good advertising, this type of negative attention can sink a start-up designer or media company.
Companies explicitly hire people to search and alert companies or media houses on the unsolicited use of their stock art and digital assets. Software companies create more and more online systems to probe and analyse newly created content for copyright infringements and inform the owners of these assets about their unsolicited use.
Doing a simple reverse search of any image you can find will disclose the online location of any stock art through an Image Search Engine. Plagiarism Checker has made it easy to find copyright breaches on most other media and copywriting breaches withouty breaking a sweat.
Information, photography, stock art images, videos, and any other content have become marketable assets; and companies marketing these assets online or using them on their websites takes any unauthorised use of these valuable trading commodities very seriously. Fair is fair, and everybody has to make a living, including designers, writers, digital creators, and photographers.
It is easy to see this trend in the growing number of companies and websites trading in design and marketing assets that have launched their online platforms over the last decade or more. Some offer free sofftware and digital materials, while others charge quite a pretty penny for any content off their web domains.
Yes, the spy cam is active. Privacy is limited to what users do not enter or disclose during their online browsing habits and third-party interactions. For all its benefits, the world has grown significantly smaller since the inception of the World Wide Web.
Many clients do not want to hear about copyright breaches or pay for original content creation and additional media assets to create media. It is good practice to include this in expenses when quoting for projects beforehand.
We invite you to explore Pond5, a library of Royalty-Free Stock Photography, Music, and Video assets available to the design industry at much lower rates than Shutterstock, iStock, or Getty Images.
Pond5 has one of the largest video stock collections on the net. Although most of them are for sale, some stock videos, photographs, and backtracks are available at no fee. You will also find plenty of backtracks and music tracks on Pond5 which you can comfortably use in you’re online marketing or Youtube content without activating then screeching copyrighy impeachment alarm, effectively cutting you Youtube content down to a no income streamer.
We invite you to explore Pond5, an online stock library with a vast collection of royalty-free stock photography, music, and video assets at unbeatable prices compared to major competitors. It boasts an extensive video stock collection, and while most are for sale, many photographs, videos, and soundtracks are available for free.
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